Chloe Fineman is the newest face of Pantene, where she’ll be starring in a new campaign “Can Your Conditioner Do This” alongside a collective of strong women to promote the relaunch of the brand’s conditioners.
 
Other women in the Pantene Conditioner Collective include:
 

• Jess King: Peloton instructor
• Meg Stalter: Sketch comedian and actress
• Nardia Boodoo: Model and ballerina
• Ezinma: Violinist, composer and educator

 
The campaign is inspired by the idea that women should be asking for more from their conditioner. Pantene’s new conditioners feature tailored blends of restoring lipids, pro-vitamin B5 and twice the protective antioxidants. They help restore strength and resilience so hair can better keep up with what consumers ask of it each day. The result is hair that is more manageable and easier to style.
 
The Collective makes their debut in Pantene’s new film “Can Your Conditioner Do This?,” a vibrant showcase of ways conditioner can deliver more for changing hairstyles.
 


Pantene’s new conditioners are available at retailers nationwide starting this month.